Top Personalization Apps in Europe Q4 2024: Unified Platform Performance

During the fourth quarter of 2024, the top personalization apps in Europe on the unified platform showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at each app’s journey through the quarter.

Yandex Browser with Protect experienced a consistent increase in weekly downloads, starting from 306K at the beginning of October and surging to nearly 590K by the end of December. The app maintained a robust active user base, fluctuating slightly but generally hovering around 45M throughout the quarter.

ThemeKit - Themes & Widgets showed a gradual increase in weekly revenue, peaking at $1.1K in the final week of December. Downloads witnessed a peak mid-quarter, reaching 182K in late November, while active users peaked at 1.5M in late November before slightly declining towards the year’s end.

Skizz - Drawing Together had an interesting trajectory with weekly revenue rising to $140 by the end of December. Downloads saw a significant spike in early December at 184K, and active users peaked at 352K mid-month before settling at around 254K by the end of the quarter.

Zedge™ Wallpapers & Ringtones generated substantial revenue, maintaining an average of approximately $19K weekly, with a peak of $20.4K in late December. Downloads remained strong throughout, peaking at 147K during the week of December 23, while active users hovered around 2.4M.

3D Live Wallpapers 4D video 4K saw fluctuating downloads, peaking at 101K in early November. Despite low revenue, active users consistently increased, reaching around 600K by early December.

These insights, provided by Sensor Tower, highlight the dynamic nature of the personalization app market in Europe. For more detailed analytics, visit Sensor Tower's platform.